![]() “We take Japan as a gateway for our expansion into Asia. Chalk goes on to say that Japan can play a crucial role in the company’s business expansion into Asia. ![]() The recent establishment of its subsidiary in Japan means not only the addition of a sales base, but also the strengthening of its marketing strategy. We thought there was still enough room for imported food products to enter the Japanese market.” M-Industry has positioned Japan as a key market and conducted surveys on consumption trends of the Japanese people. The Japanese food market ranks second following the US market, but its food self-sufficiency rate is low at 40%. Chalk, Managing Director of M-Industry Japan KK explains the reason for its business expansion into Japan as follows: “The vastness of the Japanese market was attractive. ![]() The company is now exporting its products to more than 50 countries around the world, taking advantage of its reasonable price-setting thanks to mass production, the high-end image of the Swiss brand, its proprietary food processing technology and its product development with consideration for the environment and health.ĭavid H. M-Industry has been actively expanding its overseas business. The food and cosmetics products manufactured by the company amount to 90% of Migros’ product lineup, and the number of PB products that have been produced so far surpasses 20,000. M-Industry was established in 1928 as a division for the development and manufacture of PB products sold at Migros. It is now one of the leading corporate groups in Switzerland boasting the following strengths: one quarter of the Swiss are members of its cooperative association the number of its employees reached 100’000 as of December 2015 and sales for the fiscal year 2015 posted 27.4 billion Swiss francs. Steadily expanding business thereafter, Migros became a cooperative association in 1941 by dividing and distributing shares to its customers. As the country was in the midst of economic depression following WWI at the time, Migros gained a loyal following of customers, particularly among housewives, by selling private brand (PB) products of high quality at reasonable prices. Migros, the parent company of M-Industry, is a food retailer founded in 1925 in Switzerland.
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